![]() It’s harder mentally to understand the value of sizes and can get even more confusing if multiple bubbles overlap. In a bubble chart, you are comparing values across two scales: position and size. While a bubble chart can add another dimension to the story you are telling with your data, it makes it difficult to compare data specifically on its numerical values. It will show which stores are top performers and highlight any performance clusters based on geography. Use a bubble chart on a map visualization to track revenue in geographic areas for each store. Show their overall satisfaction with their job compared to the number of hours worked and salaries to see if there are any notable correlations. Use a bubble chart to plot out data from an employee satisfaction survey. A bubble chart can simultaneously highlight the highest performing ads that could have more budget added to them and the lowest performing ads that need to be adjusted to improve performance. You can chart the cost per click, clicks or views, and conversions. Use a bubble chart to visualize the statistics related to multiple ongoing campaigns. The bubble chart will show those options that have the lowest cost and risk with the highest potential return. Chart all your options on cost, risk, and value to see different dimensions in the business relationships of each project. Some examples of where bubble charts can be used to help visualize data include: Make sure your bubble chart can present a trend where the size of the bubble is a key indicator of value. The key to effectively using a bubble chart is knowing which three data points will be most effective for a comparison. Using a Bubble Chart Visualization in Your Businessīubble charts have a wide variety of business use cases. You can focus your business’s attention on retaining those customers and targeting similar ones. Those with low cost, low customer service requests, and high revenue are attractive. For example, once you have a way to visualize your customers, you can identify clusters of attractive features. The key story in the data is shown by clusters of bubbles or seeing any outliers. These charts can help reveal trends that may have been previously overlooked. Add a fourth dimension by using color to identify a metric such as their place in the Fortune 500. You could chart the cost of acquisition, the number of customer service calls, and the revenue from each customer. Using a bubble chart will help visualize the strengths of current customers. Or perhaps your company is trying to understand ‘What type of customer is most profitable for us?’. The projects with the largest bubbles that chart toward the bottom left corner will have the highest ROI for the company. Is your company trying to understand how to prioritize projects? Chart out the cost of each project, the amount of time it would take to complete, and the estimated revenue. Use a bubble chart to determine high-value measures and low-value measures. Because of its unique nature, a bubble chart is able to plot data points in three dimensions, showing if the variables are related or if there is a pattern between the three. In analyzer you can specify a fourth column that includes the series data and will show up as a legend on the chart.Ī bubble chart is very helpful when you want to illustrate a relationship with your data. The third column is the value that determines the size of each bubble. ![]() Two columns will correspond with the values of each axis and will determine where the data will be plotted. ![]() To build a bubble chart, you need three columns of data. You can gain insight from your data by seeing the relationships between the sizes of the bubbles along with their general location on the chart. It then uses the size of the point or bubble to convey additional meaning. Like a scatter plot, a bubble chart plots x,y points. Bubble Charts Data Visualization with Bubble ChartsĪ bubble chart is a data visualization tool similar in nature to a scatter plot and is represented as the same icon in “ analyzer”. ![]()
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